YASMIN AINKARAN - GLOBAL EXECUTIVE COACH, TEAM COACH & FACILITATOR

Build the presence, clarity, and strategic thinking to lead at your next level

We’re taught to chase performance, but rarely how to build the foundation and presence that sustains it. At a certain point, what got you here is no longer enough. At Grounded Ambition, we combine human-centred leadership with sustainable high performance.

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Discover our Approach
Discover our Approach

Trusted by leaders at

And more : Black Rock AT&T, Moderna, Bain & Co, Accenture, Stryker, Adobe

YOU’RE CAPABLE. YOU DELIVER. YOU’RE TRUSTED.

Today, you’re being asked to operate at a level you haven’t been taught to lead at.

As your role grows, the expectations change, and the rules shift. You’re now expected to think strategically, influence decisions, and lead through others, without ever having been shown how. If you feel stretched between execution, strategy and leadership, you’re not alone, and it’s not a capability problem.

This is exactly where most high performers often get stuck.

Does this resonate?

You’re stuck between doing and leading

You know you should be thinking more strategically, but your time is still consumed by delivery, problem-solving, and day-to-day demands. So you stay in execution mode… even as expectations rise.

You’re relied on, but it’s
holding you and your team back

You’re capable, dependable,
and trusted. But instead of scaling through others, you’re still carrying too much yourself - becoming the bottleneck rather than the leader.

You want to grow, without losing yourself

You’re ambitious. You care about your work.
But you don’t want success to come at the cost of: 1. constant pressure 2. lack of clarity 3. or becoming someone you’re not

MEET YASMIN, FOUNDER OF GROUNDED AMBITION.

Real action.
Human-centred leadership. Sustainable Excellence.

With over 15 years of experience of multi-sector experience, Yasmin specialises in human-centred leadership, communication and sustainable success. She partners with ambitious leaders to build the behaviours, decision-making and systems that enable them to perform at a high level today, while creating the foundation for long- term success.

Most leadership development focuses on theory and inspiration. At Grounded Ambition, we focus on application. Yasmin’s coaching combines evidence-based approaches with practical leadership tools that reflect the realities of today’s workplace. Every conversation is designed to create immediate value, helping clients turn insight into action from day one. No coaching fluff. Just clear thinking, practical strategies and meaningful results.

She works with high achievers, managers and executives navigating career transitions, increasing complexity and growing expectations. Whether it’s strengthening executive presence, communicating with greater influence, managing stakeholders, or making the shift from high-performing individual contributor to respected leader, her approach helps clients lead with greater confidence, clarity and impact. Because sustainable success isn’t about doing more. It’s about thinking differently, leading intentionally, and building a way of working that lasts.

You can read more about her Sustainable Success System here.

Outside of coaching, Yasmin is a passionate outdoor enthusiast, creative entrepreneur and keen knitter. You’ll often find her exploring the trails, working on her latest knitting project, or searching for the next great coffee spot in Paris. Coaching services are available in both English and French.

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  • Bain — Strategy & Transformation Leader

    "Yasmin is a fantastic executive coach – thoughtful, empathetic and highly practical. I worked with her weekly for 5 months during a key career transition, and her ability to pair deep listening with clear, actionable guidance was invaluable. She helped me build clarity, confidence, and momentum at a critical moment. I’d highly recommend working with Yasmin if you’re navigating change or looking to grow as a leader."

  • Google — Marketing

    “Working with Yasmin had a huge impact on how I show up as both a leader and a person. Last year, as I stepped into a broader Director role, I often felt overwhelmed and out of my depth. Yasmin helped me step back, think more strategically, and strengthen how I communicate with senior stakeholders. We worked through a range of practical tools and frameworks, and within a few months I felt far more confident driving conversations, positioning my ideas, and advocating for my team. What I appreciated most was her energy and her honesty. Our sessions became the highlight of my week and a space where I could troubleshoot and problem-solve openly, without any judgement.”

  • AT&T — Marketing

    “Yasmin is an incredible coach and brought out a version of me that I didn’t know existed. When I started working with her, I was juggling a growing client base, leadership expectations, and a young family. I felt stretched and was questioning whether I could manage it all. Together, we built a daily system that helped me focus on what really mattered, and we did a lot of work around defining my leadership style. That shift from reacting to leading has been transformational. I now feel more confident, energised, and back in control, and it’s been recognised both professionally and personally. I genuinely attribute my recent promotion and company award to the work we did together.”

  • Chanel — Operations

    “It’s clear that Yasmin genuinely loves what she does, and I can’t thank her enough for the impact our sessions have had on how I show up and operate. When I first started, I wasn’t sure what coaching would bring. Now, I can confidently say everyone would benefit from having a coach in their corner….especially Yasmin! She stretched my thinking, motivated me, and introduced simple, practical frameworks that have completely changed how I approach my work and productivity. Our sessions were always engaging, focused, and actionable. I still use many of the tools we worked on every day.”

Discover the Sustainable Success System

The framework that supports individuals, leaders, entrepreneurs and teams to operate with clarity, adaptability, and influence in complex environments.

It provides the structure required to perform today while building for tomorrow.

  • Lead with clarity, composure, and alignment - regardless of pressure.

    Develop the internal grounding required to make better decisions, regulate pressure, and operate with presence in complex environments

  • Evolve how you think, prioritise, and operate as complexity increases.

    Shift from reactive execution to strategic thinking - building the ability to step back, see the bigger picture, and adapt intelligently in a fast-moving, AI-shaped world.

  • Be seen, heard, and trusted at the level you need to operate.

    Develop your leadership blueprint and strengthen how you communicate, position your work, and influence decisions, so you’re not just delivering, but shaping outcomes.

WORK WITH GROUNDED AMBITION

  • Step into your next phase of leadership and move forward with clarity, confidence and direction. For high-performing professionals and entrepreneurs who are ready to:

    • Grow their impact beyond delivery

    • Think more strategically

    • Increase influence and visibility

    • Lead without burning out

    Book a Strategy Call

  • Build teams that can adapt, align, and perform sustainably.

    I work with teams to craft both virtual, in person and hybrid programs, based on the team’s goals, needs and ambitions.

    I co-coach alongside a trusted network of experienced global coaches, allowing us to support teams at scale across regions and contexts.

    Let’s discuss your team’s needs

  • Targeted workshops designed to unlock clarity, alignment, and performance within your team.

    Typical topics include:

    • Strategic thinking & decision-making
    • Leading in complexity
    • Influence and communication
    • Human-centred leadership in an AI-shaped world

    I collaborate with a global network of coaches and facilitators to deliver impactful, context-specific sessions across organisations.

    Let’s take your team to the next level

  • An ongoing space for ambitious individuals and entrepreneurs who want to continue developing and challenging their thinking, leadership, and approach.

    This is for those who don’t just want a one-off intervention, but a consistent environment to:

    • step back and think strategically

    • continue evolving how they lead and operate

    • learn from others facing similar obstacles

    Inside the Circle, you’ll have access to:

    • Monthly group coaching calls
    • Practical tools and frameworks

    Join the Circle

Lead with Intention, Move with Clarity,
Build what Sustains Performance

We transform ambitious professionals into Grounded Leaders, combining clarity, strategic thinking, and practical systems that enable sustainable excellence today, whilst building what is next.

Known for a calm yet fun and energising approach, Yasmin works with individuals and teams to redirect time and energy toward what truly drives impact and real results.

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How We Work Together

Discover

We start with a deep expoloratory conversation - no forms, no frameworks. Just an honest look at where you are, where you want to go, and what's getting in the way.

Design

Together we build a tailored coaching system aligned with your role, your pace, and your goals. Structure without rigidity. Clarity without oversimplification.

Apply

Every session ends with something actionable. No reflection prompts left hanging. You leave each conversation with a clear next move.

Sustain

We embed what works into your daily leadership practice, so the results hold long after our work together ends.

CONTACT

Book a conversation to step into your next level of leadership

Let’s sit down for 30-minutes to assess where you are today, identify what’s limiting your next level, and define a clear path forward towards sustainable success. In this session, we will:

Explore your current leadership approach

Identify key friction points in your current system

Clarify what your next level requires

You’ll leave with three clear actions you can apply immediately.

team@groundedambition.com